This image is shown when there are delays loading your primary creative files, or on slower network connections. If you're uploading a responsive creative, you can upload one backup image per size. To allow scaling, leave the box unchecked.Īdd a Backup image and reporting label. If you wish to disable scaling, check Don't scale to fit device width. Advanced settingsīy default, when your creative is served as an interstitial in a mobile app, if it's not as wide as the device's screen, Display & Video 360 will automatically scale the creative to fit while keeping the same aspect ratio. You can check the status of your creatives in the Creative status tab. Creatives are also checked to make sure they comply with Google's ad policies and the policies of exchanges they can serve on. Note: After you save the creative, it may take a few minutes for an updated landing page to appear in preview or in your synced Campaign Manager 360 advertiser.ĭisplay & Video 360 manually and automatically reviews your creatives to make sure they work. For each exit (or click tag) you can edit the landing page URL, beginning with or To edit the reporting label or URL, hover over the row, then click Edit. In the Events section, review and edit the exits detected in the creative. Display & Video 360 supports creatives with either a single size, or responsive HTML5 creatives that support multiple sizes. Select one or more serving dimensions for your creative. If your HTML5 upload is rejected, follow these troubleshooting steps. Other filenames must be 200 single-byte characters or less.
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zip file unless they're referenced by the HTML file. Backup image: Do not include backup images in your HTML5.Local or session storage: Display & Video 360 does not accept HTML5 assets that use local storage or session storage.Do not include any source or authoring files that aren't loaded by the final creative. Unused files: Only include files if they're used by the HTML file.Rich media creatives also support the following file types, however the videos must be hosted on an external server, or the creative must be built with Studio:
Other files: Images, CSS, and JavaScript files used in your HTML file.Display & Video 360 serves the iframe along with your assets.
File must include at least 1 exit or click tag and be able to load into an iframe. HTML file : The primary asset of your HTML5 creative is the HTML file.Fonts: DFONT, EOT, OTF, TTE, TTF, WOFF, WOFF2.As the viewer scrolls the page up or down on a mobile device, the foreground and background images move at different speeds. Parallax creatives – Parallax is an animation effect you can use in rich media creatives to create the illusion of depth with layers of images.Data-driven creatives – Data-driven creatives can personalize their look & feel for different customer segments.For example, 3D Swirl creatives can expand to fullscreen. Fullscreen expandable – A creative that can expand to fill a mobile device screen.Videos can be included in all rich media formats, except data-driven creatives. In-banner video – In-banner video creatives are banners with embedded video players.Rich media metrics – Use rich media metrics to track clicks, exits, interactions, video play time, and more.Supported rich media features and formats:
Rich media banner creatives can include videos and detailed interaction metrics (including counters and timers), while an HTML5 display creative can't. Rich media ads include additional tracking metrics to record rich interactions, giving you a clearer picture of how consumers engage with your ad. Rich media is a digital advertising term for an ad that includes advanced features like video, audio, or other elements that encourage viewers to interact and engage with the content.
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